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Wednesday, February 26, 2014

What You Need To Know About Video Marketing

By Meagan Smith


Video marketing is still fairly new, but it is one of the most popular forms of marketing. If you have a business videos can be a very effective way to connect with your target audience. Use videos to your advantage, and the following piece will help you do just that. Video marketing is nothing to fear. All you need is a tripod and quality camera to make videos yourself. You can film the day-to-day operations of your business or impart a few tips to your viewers.

If you are selling a product or service there's no better way to sell it than through videos. If you can create tutorials or presentations showing the value in your product or service you are most likely to generate a sale from a video than from a website or article. You don't have to create professional videos to sell stuff, be yourself and create a brief checklist of what you want to say in your video.

Your content needs to be interesting. It should be entertaining and/or newsworthy, not just a sales pitch for your product. Everyone is looking for useful information, not a simple commercial. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic in the long run.

Now one of the best ways to sell using video is by building a targeted list first, you can offer your customers the ability to receive a discount or bonus by signing up for your mailing list this is if your viewers want to receive additional info on your product and also a perfect opportunity to pitch your product.

Many people are intimidated by videos, it's actually not rocket science and the more videos you make the better you'll become. Video marketing is a powerful skill that if you are able to use it correctly you can generate traffic, leads and sales almost on demand.




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