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Saturday, March 8, 2014

The Positive Effect Of Strategic Insight In Modern Businesses

By Leticia Jensen


As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.

Speaking about analytics, most companies have relied on data to accept or reject a newly found idea. It is not imperative to put emphasis on strategic insight. Thus, many companies have closed based on wrong decisions and not listening to what their internal and external consumers have to say.

But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.

Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.

Many business analysts have also agreed that it is an effective management style. They also have observed and concluded that acknowledging the concepts and ideas from everyone in the company is very essential for success. Furthermore, this can be a good way of delivering tailored products to end consumers because these insights are coming from firsthand experiences.

And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.

During the interview, Jobs never answered it was about the iPhone nor the iPad, he said it was Apple as a whole. Looking at this example, we can conclude that Jobs had an unorthodoxy type of management. He was interested in the opinions of his employees than to uphold his own idea as basis of success.

Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.

To conclude, it both essential to gather insights from people inside the organization and pair it up with the market research and the numbers gathered by analytics. It is also bias to say that only insights will work best for modern businesses. If both can be implemented, the better it will be.




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