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Tuesday, March 11, 2014

Effective Strategies To Market Your Business On The Internet

By Katrina Megan


It all sounds so good: working from the comfort of your own home, ignoring the price of gas, avoiding the commute and rush hour traffic. But when you actually begin, you may find yourself caught in a vast and confusing maze in cyberspace. Even those who have been involved for a while may be struggling. Here are some tips on how to find your way successfully through that maze.

Join forums and be active in them. Include a link to your website in your signature. Whatever you do, do not join just to spam the forums. Become an active member and stay involved. Forums will quickly ban people that they see have joined expressly to promote their content.

Facebook is your friend. If you have a website or online presence for your business you also need to promote that site on Facebook. You can create a page that other people can "like", and then link them to your official site through there. It will bring you a good deal of traffic that you may not have otherwise gotten.

If you have a large amount of text which must appear on every page of your website, consider placing this content in an iframe. If you do not do this, your web pages may not appear unique to search engines and your page rank will be affected. Using iframes with invisible boarders will ensure that your website is optimized for search engines without confusing visitors.

If your website has multiple pages, check out which of those pages, visitors are viewing the most. The homepage is obviously the most important, but if visitors are visiting one page more than others, beef up that page a little bit by adding more features and links to other pages on the website.

Minimize the amount of pages that a person needs to go through to get to your content. Visitors are more likely to come back and continue to visit your site if they do nor have to suffer through a great deal of mouse clicks to get to the meat of your website.

Know your goal. Obviously, the overall goal of internet marketing is to get more business, but there are many ways to do this. Without a strategy, you can easily become overwhelmed. Start with one small, but specific, goal - such as increasing your site's number of unique hits, and expand from there.

When creating online marketing copy, be sure to tell your customers in advance of a purchase, what kind of support is available to them after they buy. People like to know who to contact if they have a problem, and what kinds of issues they can have dealt with for free. Be sure to point out specifics, such as what hours they can contact the support team (even if your "support team" is just you) and what types of communication are available.

As expressed earlier in this article, Internet marketing can introduce your business products and services to the world. There are many options to choose from when looking to engage in Internet marketing. By using the information in this article and acting upon the advice, you can bring your business to the attention of people all over the world.




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